Minneapolis’ own First Avenue/7^th Street Entry has, for over 50 years, hosted some of the most diverse live entertainment in the world. First Ave has become the Musical Mecca of Minneapolis—one that shines in an international spotlight. Now, we are asking music makers and music lovers to come together to keep their First Love going strong. Show your love for First Ave.

Become a FIRST LOVE PROJECT music subscriber for just $25. Get one-click access to amazing music and support the club you love. 

FIRST LOVE PROJECT was conceived by MPLS creatives, musicians, and concerned citizens to help First Ave thrive for another 50 years.